Leroy Merlin Challenge

Leroy Merlin is looking for the most innovative concept to present the large offer of products and allow their customers to discover their showrooms through an immersive experience.

Challenge is closed

 

Brief

  • Leroy Merlin recently opened their first store in South Africa, located in Johannesburg, where 10000 square meters of products are dedicated for DIY and Home Improvement shopping.
  • The Leroy Merlin stores are usually around 10000sqm, which allows them to expose a large range of products, with more than 30000 SKUs (references) per store.
  • To expand the concept to other cities, Leroy Merlin is looking to present a large part of its offer without the physical support of a store.

 

Mission

  • Using the latest technologies (VR, holograms, augmented reality, etc.), Leroy Merlin is looking for the most innovative concept to present the large offer of products and allow their customers to discover their showrooms through an immersive experience.
  • The immersion of the customer is one of Leroy Merlin’s most important KPI and needs to be developed in smaller concept store (<500sqm)

 

Expectation

  • We are expecting something more developed than just a catalogue presentation or website.
  • The solution needs to incorporate the latest available technology which negates the limitations posed by physical logistics and implementation.
  • We expect an immersive and dynamic solution that can be used through different ports and platforms, including as much as possible our products catalogue.
  • The customer should be able to buy the products that he/she is viewing.

About Leroy Merlin

LEROY MERLIN is a part of GROUP ADEO which boasts a workforce of 89,000 employees, 32 autonomous companies in 13 countries dedicated to 15 retail chains.It has a customer base of 300 million household customers, a turnover in 2015 of 17.9 billion euros (inc. tax) and 3.6% annual growth. As the founding enterprise of ADEO, LEROY MERLIN specialises in sales of products and solutions, and in doing so, makes a unique commitment: to provide home improvement solutions tailored to each customer’s specific needs.

Rewards

WIN

*For the winner*

Proof of concept 

or supplier contract with Leroy Merlin

PITCH

*For the three selected startups*

Pitching workshops

Pitch in the Arena at the event 

Privileged contact with investors & VCs

COME

*For the three selected startups*

FREE VIP entrance to the event


Selection Criteria

GEOGRAPHIC AREA

For this challenge we will consider only:

Startups in Africa

SUBMISSION REQUIREMENTS

Required format:

Short video with 2 topics: Startup presentation / How do you solve the problem? (mpg, mpeg, mp4, mov) MAX 50 Megabyte – You can also share us a “Wetransfer” link or a Youtube video

Deck pitch: 8 slides max (ppt, pdf) - MAX 50 Megabytes

Last day of submission: September 30, 2018 – 12 midnight