Leroy Merlin Challenge

LEROY MERLIN is looking for an app based on the augmented reality technology.

Time Remaining : 11 days



• With the opening of our first store in South Africa LEROY MERLIN is looking for new ways to allow our customers to personalize any space in their house using augmented reality technology.



  • We are looking for a partner who can collaborate with us in superimposing our decorative products in a real environment.

  • Using this technology we enable our customers to visualize, design and test their “spaces” using different connected devices, i.e. smartphones, tablets etc. allowing them to create their kitchen, their bathroom or just be able to decorated their home in general.




  • The AR must integrate all our catalogued products (wallpaper, lamps, curtains, kitchen, wall and floor...) to allow customers to customize their projects.

  • The product size must be adapted in real time/real space environment

  • The app must allowed us to superimposed items in a 2D/3D environment.

About Leroy Merlin

LEROY MERLIN is a part of GROUP ADEO which boasts a workforce of 89,000 employees, 32 autonomous companies in 13 countries dedicated to 15 retail chains.It has a customer base of 300 million household customers, a turnover in 2015 of 17.9 billion euros (inc. tax) and 3.6% annual growth. As the founding enterprise of ADEO, LEROY MERLIN specialises in sales of products and solutions, and in doing so, makes a unique commitment: to provide home improvement solutions tailored to each customer’s specific needs.



*For the winner*

Proof of concept 

or supplier contract with Leroy Merlin


*For the three selected startups*

Pitching workshops

Pitch in the Arena at the event 

Privileged contact with investors & VCs


*For the three selected startups*

FREE VIP entrance to the event

Selection Criteria


For this challenge we will consider only:

Startups in Africa


Required format:

Short video with 2 topics: Startup presentation / How do you solve the problem? (mpg, mpeg, mp4, mov) MAX 50 Megabyte – You can also share us a “Wetransfer” link or a Youtube video

Deck pitch: 8 slides max (ppt, pdf) - MAX 50 Megabytes

Last day of submission: September 30, 2018 – 12 midnight

Do you meet the criteria?